Developed and launched the menswear social media content for Brown Thomas Galway, creating a dedicated menswear presence online where little previously existed for the store.
Using Instagram as the primary platform, the strategy focused on showcasing new season collections, highlighting key product launches, designed to drive both awareness and sales.
Prior to the implementation of the new strategy, menswear content achieved an average engagement rate of [insert previous engagement rate]%.
Following the introduction of the new content approach, engagement increased to [insert new engagement rate]%, demonstrating stronger audience interaction, increased product visibility, and greater interest in the menswear offering.
The campaign successfully established a consistent menswear identity on the platform, helping to connect customers with new season products and support commercial objectives through organic social media marketing.
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